In more ways than one.
With a 30-second commercial during this year’s Super Bowl costing about $5 million just for the spot, advertisers better come up with a pretty good message. Audi’s commercial seems to have hit it out of the park.
Starring a retired astronaut longing for the days of missions to the moon, he is surprised by his son and his Audi R8 V10 . After getting behind the wheel, he is reminded of his days piloting a spaceship to places never before reached by mankind.
All this while David Bowie’s ‘Starman’ is playing in the background.